Get Ready for the Veloforte Mad March Hare, the original Madhare sportive, returning in March 2022

7 Dec 2021

Madhare is excited to announce that tickets for the Veloforte Mad March Hare, taking place on Sunday 20th March 2022, are now on sale. The popular early season sportive, now in its 14th year, returns in 2022 to its original month – March!

After being cancelled in 2020 and moved to May in 2021 due to CV19 restrictions, the team are looking forward to once again being the premier early season sportive that tests participants winter legs and prepares them for the spring and summer months. The route, 100km long with 1500m of climbing, is a challenging but picturesque ride that starts from a new HQ location in Longbridge, Birmingham, before meandering out through country lanes to Clent, through the Wyre Forest and back to the HQ location, via the Lickey Hills, for post-ride food and drink. The route predominately takes place on country lanes with panoramic views to help to distract from the climbs! 

The Mad Hare 2022 series also has a new title sponsor, award-winning sports nutrition brand, Veloforte, and will be known as the Veloforte Mad Hare Series 2022. Veloforte’s products are made from 100% natural ingredients, and are free from gluten, dairy, preservatives, and additives. Vegan and vegetarian options are also available. To celebrate the partnership, Veloforte are providing participants with exciting offers throughout the Mad March Hare pre-ride training programme, as well as providing a Veloforte feed station at the halfway point of this iconic 100km ride. 

Dean Brennan, Cube Management’s Project Director, said: “After the rollercoaster of the last 2 years with date changes, capacity restrictions and social distancing affecting the event in so many ways, we’re really excited to be bringing back this classic sportive with all the extra trimmings that has made it so popular for over a decade. And it’s back to being in March!

“We are also delighted to be partnering with Veloforte for the 2022 Mad Hare series and look forward to their support at the Mad March Hare in helping to fuel the riders at the halfway point feed station with their leading sports nutrition products.”

For more information, and to sign up for the Veloforte Mad March Hare next year, please visit the MadHare website.

madhare sportive scenic photo

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.