Saracens Rugby Retail Support at Twickenham
Cube Management were approached by the Head of Retail Operations at Saracens RFC to provide logistical support and an on-event retail team to support their activities at the opening Premiership game at Twickenham last Saturday.
Our team collected the Saracens retail trailer with its merchandise stock from Allianz Park in north London and transported it over to Twickenham. The Cube team, which included a retail manager as well as two retail staff, set up the trailer and products in readiness for a full day’s trading at the stadium. The opening game was part of a double header at the home of England Rugby, with Saracens playing Northampton and London Irish playing Harlequins. Crowds of over 50,000 attended the games.
Post the game, the retail team closed down the store and delivered the stock and trailer back to Allianz Park.
The next day, Saracens’ Head of Retail informed us he was delighted with the result. Merchandise sales were up by 33% compared to sales at the same event last year.