StreetVelodrome kicks off its 2019 programme at the Santos Tour Down Under in Adelaide, Australia
EVENT: Santos Tour Down Under
VENUE: Adelaide, Australia
DATE: 14-20 January 2019
CLIENTS: Santos Tour Down Under, Subaru, South Australian Tourist Commission, Bike Exchange
OUR SERVICES: Event Management, Venue Branding, Sponsorship Promotion
Cube Management was delighted to bring StreetVelodrome, its unique and innovative pop-up cycle sport event, to the first UCI World Tour event of the year, the Santos Tour Down Under 2019.
Delivering activation for tour partners Santos, Subaru, City of Adelaide and Bike Exchange, Cube’s StreetVelodrome track was given prime position right in the heart of the Santos Tour Down Under’s City of Adelaide Tour Village. Given its dramatic banked corners, the self-contained pop-up velodrome structure offered Adelaide’s cycling enthusiasts a unique insight into Olympic-style pursuit racing.
Streetvelodrome at the event
Through a packed schedule of track sessions to cater for all ages and abilities local cyclists and those new to the sport were given the chance to feel the rush of racing around the iconic banked turns. For many it was their first taste of competitive cycle sport. Sessions were held until late into the evening, with the fastest qualifiers in all categories returning for the Finals event on Saturday. Music, entertainment, special events and features played an important part and ensured for a lively party atmosphere each day, including a Celebrity Challenge with Aussie Olympic legend Anna Meares and global fan favourite Jens Voigt.
David Ridgway, South Australian Minister for Trade, Tourism and Investment, said: “With all the necessary equipment including helmets and bikes provided, along with expert individual coaching, this is a once-in-a-lifetime opportunity for cycling fans to ride on a velodrome-style track.”
Clocking the laps for the participants were Cube’s Event Director Carl Thompson and Cube’s Event Manager Scott Law. Carl, one of StreetVelodrome’s founders and a huge cycling fan, said: “We are thrilled to be part of the Santos Tour Down Under and bring the track to Australia for the first time.
“After five years of running the StreetVelodrome Series across the UK and Ireland we’ve managed to offer thousands of people the chance to go racing, many for the first time and it is now Australia’s turn.”
The Santos Tour Down Under StreetVelodrome programme of events included:
Monday 14 January
Public Open Sessions
Daily sessions: Monday 14 January -Sunday 20 January
Sharks v Tigers (3-11yo)
Daily sessions: Monday 14 January – Friday 18 January
Final: Saturday 19 January
Nextgen (12-16yo) and Riders’ Cup (16+)
Qualifying: Tuesday 15 January – Friday 18 January
Super Finals: Saturday 19 January
StreetVelodrome is the world’s most accessible cycle sport – a unique, self-contained pop-up event solution. Central to the velodrome’s structure are two dramatically sloped corners, allowing riders to experience the thrill and excitement of Olympic-style cycle track racing. The track can be utilised in a variety of formats, including public access events, competition-style events and as corporate challenge events. The pop-up structure can be set up in almost any location and measures between 30-45m x 10-15m.