Event Planning & ManagementEvent ServicesEvent StructuresRetail & MerchandisingSponsorship PromotionVenue Branding

NFL London Games 2018

EVENT: NFL London Games
VENUES: Piccadilly, London (NFL KO street party), Wembley Stadium (NFL Game Days)
DATES: 8 September 2018 (Piccadilly); 13, 20 and 28 October 2018 (Wembley)
CLIENT: Fanatics International
OUR SERVICES: Pre-event co-ordination and management, Event retail, Event structures, Branding, Staff catering, Queue management, Merchandise stock control.

Cube has several years’ experience in working at the NFL London Games and specifically working in the difficult environment of Wembley Stadium. Fanatics trust Cube to deliver their on-event structures and services and they are very familiar with Cube’s operational processes. This enables Fanatics to rely on and have full confidence in Cube’s ability, with the knowledge that the event will be managed professionally, efficiently, and within budget.


To supply, install and manage event retail structures, varying in size, in and around Wembley stadium for each match day and project manage the retail structure build for the NFL KO Street Party in Piccadilly.


Cube at Wembley Stadium
We supplied, installed and managed a large event retail structure, measuring 100m x 20m, in the yellow car park at Wembley Stadium. Our event retail services included the management of the internal fit out of the NFL store, all on-site permissions, compliance to health and safety and full liaison with site operators. Cube also delivered the structure’s comprehensive external branding and provided 2km of tensa barriers to ensure an effective and safe queue management system outside.

In addition, we managed the supply of four retail container units located on Olympic Way and outside Wembley station.

We provided match day support throughout the three-game programme and then orchestrated the swift breakdown and removal of all stock, equipment and structures within a three day breakdown window.

Cube in Piccadilly, Central London
We also project managed the retail structure built in Piccadilly for the opening of the London Games. On site, in Sackville Street, Fanatics used a 30m x 3m structure for their retail operation. The central 24m of the structure was used as retail space, whilst the two end bays were used as storage and office space. Cube supplied and installed the retail structure’s retail display walls, the retail fittings and the full length front counters.