ConsultancyEvent Planning & ManagementEvent ServicesEvent StructuresRetail & MerchandisingSponsorship PromotionVenue Branding

Formula One World Championship

f1store 2018 - cube events gallery

Cube delivers F1Store at Formula One Grand Prix venues worldwide

EVENT: Formula One World Championship
VENUES: Sakhir (Bahrain); Shanghai (China); Baku (Azerbaijan); Barcelona (Spain); Le Castellet (France); Spielberg (Austria); Silverstone (Great Britain); Hockenheim (Germany); Budapest (Hungary); Spa-Francorchamps (Belgium); Monza (Italy); Singapore (Singapore); Sochi (Russia); Yas Marina (Abu Dhabi)
YEAR: 2018
CLIENTS: Formula One Management and Fanatics International
OUR SERVICES: On-Event Retail, On-Event Operational Management, Shop Fit-Outs, Branding, Project & Logistical Management

Cube is proud to be part of the Formula One World Championship. In 2018 we delivered retail structures, event planning, implementation and on-event support for both the event organisers, Formula One Management (FOM), and the official F1 merchandiser, Fanatics International, at F1 events globally.

Following the success of pilot projects, managed by Cube, in 2017 we were contracted by Fanatics to build, set up, implement, manage and support the official F1 merchandise retail operation at 14 Formula One World Championship Grand Prix venues.

Cube supplied, built and managed event retail structures, pop-up shops and display units in the Fan Zones and Paddock Clubs at 14 Grand Prix venues.

In total, 130 pop-up retail structures were in operation across the fourteen F1 events. We also project managed the design, installation and operation of the official F1Store at 9 of these events.

At each venue, we managed the build and shop fit-outs, installed the branding and supported the retail operation. In addition, we ensured stakeholder engagement with circuit promoters, FOM and local authorities, provided health & safety management and compliance expertise and delivered on-site solutions and operational guidance.

As on-event retail and logistics specialists, Cube was instrumental in the delivery of the 2018 F1 retail programme.

Cube supplied 50m x 20m F1 superstores and multiple 10m x 5m walk up satellite stores across the Grand Prix circuit venues. Cube also installed a bespoke retail unit within the Paddock Club.


China GP 2018 - 40 metre Pop Up Retail Units Complete With F1 Team Branding
China GP 2018 – 40 metre pop up retail units complete with F1 team branding


China GP 2018 – F1 walk-up store fit out


French GP 2018 - F1Store
French GP 2018 – F1Store


British GP 2018 - F1Store internal
British GP 2018 – F1Store internal


Italian GP 2018 - F1Store (50m x 20m
Italian GP 2018 – F1Store (50m x 20m)


Hungary GP 2018 - F1Store (40m x 20m)
Hungary GP 2018 – F1Store (40m x 20m)


F1Store 2018 internal fit-out
F1Store 2018 internal fit-out


Abu Dhabi GP 2018 - F1Store 20mx20m
Abu Dhabi GP 2018 – F1Store (20m x 20m)


F1Store Paddock Club 2018
F1Store Paddock Club 2018


Austrian GP 2018 - F1Store (10m x 5m)
Austrian GP 2018 – F1Store (10m x 5m)


German GP 2018 - F1Store
German GP 2018 – F1Store