WORLD TRANSPLANT GAMES
Cube delivers full retail merchandise operation at World Transplant Games
Following the success of Cube as Official Merchandise & Retail Partner of the Special Olympics GB Games in Sheffield two years ago, we were honoured and delighted to, once again, be chosen as the official merchandise supplier and retailer of a similarly prestigious and rewarding event: The World Transplant Games.
ABOUT THE WORLD TRANSPLANT GAMES
Organised by the WTFG and recognised by the International Olympic Committee, the World Transplant Games celebrate ‘the gift of life’ – an illustrious event that brings together over 2,500 athletes and their supporters of all ages and abilities. Now in its 22nd year, the Games’ principle aim is to raise public awareness about the importance of organ donation across the globe and to demonstrate that health and fitness can be achieved post-transplant.
To design and produce the official range of event merchandise and manage the online and on-event retail operation during the World Transplant Games 2019.
WHAT WE DID
We developed and created an exclusive range of merchandise for the event, followed by the planning, execution and management of a full and dedicated sales operation. Points of sale were created both on-line (pre and post event) and on-event at the various venues used for the Games. Cube’s retail operation included a dedicated e-commerce site for online sales, as well as event pop up structures, retail displays, branding, staff, logistics, transport and stock management on site.
NO. OF PARTICIPANTS: 2,237
NO. OF COMPETING COUNTRIES: 59
NO. OF SPORTING EVENTS: 15 (Basketball, Golf, Archery, Volleyball, Football, Athletics, Cycling, Ten pin bowling, Squash, Tennis, Badminton, Table Tennis, Pétanque, Darts, Swimming)
OLDEST PARTICIPANT: 84 year-old male athlete (France)
YOUNGEST PARTICIPANT: 6 year-old girl athlete (Argentina)
EVENT RETAIL WITH CUBE
As specialists in multi-venue events Cube is proud to offer event organisers an innovative and complete retail business model. We not only deliver a full turn-key retail operation, we also ensure that rights holders reap the majority of the reward.
Part of the Cube International group, Cube Management is a visionary and original sports event management company providing innovative and award-winning services to global, national and local sporting events.