WORLD ATHLETICS INDOOR CHAMPIONSHIP
Cube brings its retail expertise to the World Athletics Indoor Championships 2022 in Belgrade
For the World Athletics (WA) Indoor Championships held at the Stark Arena in Belgrade, Cube delivered its well known merchandise and event retail operation to the capital in Serbia. Taking place on 18th -20th March 2022, Cube was on hand to operate two retail stores for the WA, including the management of an award-winning CN20 Continest retail container as well as an existing internal stadium shop.
Showcasing its new hybrid retail CN20 unit just outside the stadium, with lift up canopy and drop down counter, the perfect unit for any point of sale operation, the Cube team were also in charge in the full management of the shop fit and display for the internal store.
Brad Edwards, Cube’s Project Manager said: “Great to be working on our first event with World Athletics and being able to showcase the new retail CN20 unit. It was an absolute pleasure to work at such a great venue and amidst such inspiring athletes.”
The 18th edition of the World Athletics Indoor Championships in Belgrade saw a flurry of world records, national records, and stunning performances over the course of the weekend.
Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.