Running Event Organisers

We’re delighted to have taken on an exciting and challenging role, as the Upton Ultra event organisers.

Ultra Running is a new venture for Cube and we are drawing on our experience in motorsport to create a challenging, but ultimately more accessible, ultra run event.

Many existing Ultra Runs are linear in style, taking competitors from A to B. This can prove to be a logistical challenge for runners, especially those who have to organise transport between start and finish. As the Upton Ultra event organisers, we are taking the event’s format from the tried and tested rally model of ‘central servicing’.

The start, mid point and finish will all be in the same location, allowing for a permanent base for event control, medical facilities, competitor parking and equipment storage. An additional advantage is that it will provide two clear legs for those competitors wishing to develop their ultra running skills, allowing these athletes to compete over a shorter distance.

Based in Upton Upon Severn, the event will cover a first leg of 25 miles, travelling west over the Malvern Hills, passing the Beacon, before returning to Upton. Stage 2, an additional 25 miles, will see the ultra runners leave Upton, head east to Bredon Hill, taking a route around the Bredon Hill tower, before returning back to Upton.

Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.

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