Cube delivers Event Structure Solutions and On-Event Retail Support at the UEFA Nations League Finals

Client Fanatics International, the official merchandise partner for the inaugural UEFA Nations League Finals, contracted Cube to deliver a number of event structure solutions, branding and on-event support for each of the semi-finals, the third-place play-offs and the final. The matches were held in Portugal, at two venues: Estádio do Dragão in Porto and Estádio D. Afonso Henriques in Guimaraes.

uefa nations league finals stadium
uefa nationsl league finals fan shop

Contracted to provide all the retail infrastructure on site, Cube supplied pop-up structures and associated branding and retail displays at both venues. Four 10m x 3m tented structures were erected at the Estádio do Dragão in Porto, including designated branding and shop fit-outs for each structure, as well as in the dedicated concourse retail units within the stadium. The shops were deployed at the Portugal v. Switzerland SF followed by the Portugal v. Holland Final a few days later.

At the D. Afonso Henriques stadium in Guimaraes two 10m x 3m structures and two 8m x 4m were set up, built, branded and fully stocked for the England v Holland SF and the England v Switzerland third place playoff on finals day.

At each venue, the pop-up structures were installed to allow maximum coverage around the stadiums and ensure all visiting fans were able to access the official merchandise with ease and within minimum queuing time.


Portugal 1-0 Netherlands (9th June, Porto)

Third place play-off
England 0-0 Switzerland (9th June, Guimaraes) – England won 6-5 on penalties

Portugal 3-1 Switzerland (5th June, Porto)
Netherlands 3-1 England (6th June, Guimaraes)

uefa nations league finals stadium

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.