Cube ‘Back In The Saddle’ At The UEFA Europa League Final 2021

After a hiatus of more than a year, due to the coronavirus pandemic, Cube Management is delighted to be back, doing what it does best: delivering its unrivalled expertise and unparalleled event services to major sporting events.

uefa europa league final 2021 logo

For the UEFA Europa League Final, Cube was contracted to manage the in-venue retail operation, delivering a number of event structure solutions, branding and on-event retail staff for the event. Held on 26th May 2021, in front of a 9,000 strong crowd at the Miejski Stadium in Gdansk, the dramatic UEL 2021 final saw Villarreal defeat Manchester United 11-10 on penalties after a 1-1 draw and extra time, and win their first ever UEFA Europa League title.

uefa europa league final 2021 retail unit
uefa europa league final 2021 merchandise


Cube delivered an end-to-end retail solution during the prestigious UEFA final, including the supply of retail units, operational staff, tills and display settings. Two event-branded retail structures were erected at the Gdansk Stadium, including designated display settings and shop fit-outs for each structure. The shops were deployed to sell the in-demand official match day programmes and UEL ‘friendship’ merchandise range.

The much-anticipated event, one of the first international sporting events held in front of a live crowd since the start of the COVID pandemic, saw hats, scarves, t-shirts and pin badges fly off the retail units’ shelves.

uefa europa league final 2021 retail unit


Cube’s on-event retail experience includes erecting and managing the Super Store and satellite stores at Formula One venues, the inaugural UEFA Nations League Finals, NFL London, the ICC Cricket World Cup and many more. See all of our events here.


Cube Management’s event retail and operational expertise will next be showcased at the EURO’s, starting on 11th June in Rome.

Part of the Cube International group, Cube Management is a visionary and original sports event management company providing innovative and award-winning services to global, national and local sporting events.