Sepsis Awareness Day Worcester Warriors
Sepsis Awareness Day at Worcester Warriors
SEPSIS AWARENESS DAY 2019 – THE AIM
While most charity events focus on fundraising, Sepsis Awareness Day was created to raise awareness of sepsis and help save lives. Sepsis affects more than 250,000 people and claims 52,000 lives in the UK each year – more than breast, bowel and prostate cancer combined. The UK Sepsis Trust, the main sponsor of the event, became Worcester Warriors Women’s team sponsor after one of its players, Jemima Moss, survived septic shock in the summer of 2018.
Cube was instrumental in the planning, scheduling, organisation and execution of the event. This included close collaboration with the UK Sepsis Trust, Worcester Warriors Women and all other partners of the event.
The event was held on the day Worcester Warriors Women hosted Bristol Bears Women for the Tyrrells Premier 15s and Development team fixtures. Many activations and activities were organised during the day. This included the the opening of the fanzone and the availability of box and lounge hospitality packages, both a first for a Warriors Women’s home match, as well as:
On the pitch
• Live musical performance from international DJ Joel Corry
• Interviews with The UK Sepsis Trust’s CEO Dr Ron Daniels and WI Chairman, Lynne Stubbings
• Dance performance from Dines Green Dance troupe
• Rugby skills demo from Worcester Rugby Club
• Finals of the Schools Against Sepsis Mixed Mini Rugby Festival
In the Fanzone
• Live music performances from local singer/songwriter Ben Hughes and DJ Jamie M
• Balance Bike demos from FlyUp Downhill
• Stands and exhibitions from The UK Sepsis Trust, Hereford & Worcester Fire and Rescue Service, West Mercia Police and the WI
• Climbing Wall, Bungee Trampoline and activities in the kiddie zone
• Cake sales from the WI in the ‘Inn at the Side’
In the morning
• Schools Against Sepsis Mixed Mini Rugby Festival
• Inaugural meeting of the Worcester Sepsis Support Group
Supported by a record crowd of 1,721 spectators, Warriors Women’s first team secured their first league win of the season.
Leading up to the day, the event’s marketing campaign reached many national, local print and social media channels, which ensured the event’s aim of raising sepsis awareness within the rugby world and beyond. Jemima Moss’, the Warriors sepsis survivor, personal sepsis story was also seen across many national and local newspapers and social media channels, including interviews on regional radio stations.
Cube’s MD, Andy Moss, said: “Although the Warriors Women produced their first victory of the season, Sepsis Awareness was the real winner. The media campaign that supported the day was a fabulous collaboration between Cube, The UK Sepsis Trust, AIM and the Warriors, which resulted in a significant uptake of Jemima’s personal story in the national and local media, several on air interviews and the creation of a fantastic following during the event. The day was full of atmosphere and emotion and can very firmly be pronounced a great success!”
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