PEUGEOT 106 & 206 CUP
Motorsport Event Management and Promotion
Andy Moss, our MD and a motorsport event specialist, and his team were appointed as the Peugeot Cup Event Promoters. His creative input sparked a new era for Peugeot UK and its Sport Management team. The result was a highly coveted national Rally Series, one which not only offered an affordable championship for clubmen drivers to participate in, but also delivered a career path for talented drivers looking to succeed on the international motorsport stage. No coincidence then that Peugeot Sport played a key role in the development of many top rally drivers, including the hugely talented and successful British World Champions Colin McRae and Richard Burns.
Peugeot Sport UK once played a major role in the international motorsport world. However, with the demise of the Group B super cars, Peugeot’s UK office decided to focus on national sport participation instead. To help promote the brand in the UK, the company embarked on a programme of network-wide promotions and marketing campaigns. One of the most successful initiatives of this marketing refocus was the Peugeot 106 and 206 Cup.
Andy and the Cube team ran the series for 3 years, achieving great accolades. They introduced sponsors, developed drivers and provided Peugeot with a great national marketing platform.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.