Amid current Covid climate, Mad Summer Hare 2020 proves to be a great success

Cube Management has many years of experience delivering outstanding event services to the sports event industry at both global and local event levels. On 6th September 2020, we delivered our first Mad Summer Hare event, one of the very first cycling events in the country following British Cycling lifting restrictions on mass-participation cycling activities earlier in the month.

mad summer hare sportive logo

Mad Summer Hare is an iconic cycling sportive race in the late summer season tackling the hill climbs of the beautiful but challenging Cotswold terrain designed to challenge both legs and lungs. Riders can choose how many climbs they take on to suit their ability, all linked together by a scenic route through country roads and quaint Cotswold villages.

mad summer hare 2020
mad summer hare 2020

The event was planned using the Safe Event Scheme process ensuring that we were poised and ready to adapt whenever a new challenge arose. The beautiful wide open space of Umberslade Farm Park, Tanworth-in-Arden as the event HQ enabled us to accommodate all the necessary provisions and social distancing required. Multiple hand sanitising stations were on site as well as a separate bar area, non-contact feed stations and outdoor facilities throughout.

Central to the Mad Summer Hare experience is the quality of its feeding stations. Cube, known for its collaborative partnerships, teamed up with Booker/Londis to keep riders fuelled along the route and provide well-earned post-ride meals. High5 Sports Nutrition also provided an Energy Station en route for when the climbing really got tough. Rider safety was supported by Trans Med Training on hand with medical support via motorbikes along on the route with Dynamic Rides adding mechanical support.

mad summer hare 2020
mad summer hare 2020

Bearing out our dedication to corporate social responsibility, we teamed up with local charity groups the Scouts and Let’s Feed Brum/Manningford Hall Community Association to manage the distribution of food in a safe manner.

All the hard work is worthwhile when we receive such wonderful feedback.

Rider David commented: “Thank you for navigating the complexities of organising an event in the current situation in order to deliver the simplicity of cycling for us all to enjoy”.

Father and son participants Graeme & Jonty shared, “My son and I felt completely safe the whole way round. The signage was amazing, as were the food stops”.

mad summer hare 2020
mad summer hare 2020

We’d like to extend our sincere thanks to everyone who took part and the collective effort from the staff, venues, contractors and riders to make the Mad Summer Hare thrive in the current Covid world.

Inspired? Join the Mad Hare Cycling Club!

mad hare cycling club

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.