MAD SUMMER HARE 2021
Mad Summer Hare 2021 – a great family cycling event for all ages and abilities in the heart of the Midlands
Cube Management, following a busy summer of supporting major global events, including EURO2020 and UEFA Europa League Final, returned, once again, to Umberslade Farm for its own event: the annual Mad Summer Hare Sportive.
Mad Summer Hare is an iconic cycling sportive race, held in late summer, where riders tackle the hill climbs within the beautiful Cotswold countryside. This year was no exception. The unique event has a base route of 75 miles but with the added option of tackling some of the best climbs in the area to extend to 105 miles. It’s a great end of season leg stretcher for all sportive riders.
In conjunction with Mad Summer Hare, for those riders and families looking for a less challenging cycling event, Cube also organised family ride activities throughout the day, in partnership with Birmingham Children’s Hospital. The day proved to be a fun-filled event with cycle rides for all ages and abilities. The appearance of Cube’s award-winning Street Velodrome pop-up bike track, which allows riders to experience the thrill of Olympic-style cycle track racing, was equally popular.
The day, which saw food and drink stands from award-winning street-food vendors, and feeding stations along the route, ensured its friendly community vibe which Madhare is famous for, was evident throughout the day.
We’d like to extend our sincere thanks to everyone who took part and, of course, our great partners. #thankyou
Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.