HONDA UK PRESS LAUNCH
Cube Management hosts Honda Type R Press Launch at Great Tew Circuit
Cube, in their role as venue managers for Great Tew Circuit, hosted the Honda UK’s press launch of their new 2020 Civic Type R GT and Type R Limited Edition range of cars. The event, organised over four days and in partnership with Noble Events, saw automotive journalists being given the opportunity to put the Type R cars through their paces on the track, as well as having a ‘drive away’ experience through the beautiful Great Tew Estate’s parkland and surrounding Cotswold countryside.
With safety of the event of utmost importance due to the coronavirus pandemic, Covid-19 guidelines were adhered to at all times. PPE and sanitising equipment were provided, vehicles were valeted and sanitised between drives, social distancing was observed throughout, and the circuit’s clubhouse, where presentations were held and lunch and tea was served, was cleaned and sanitised throughout the day.
On each day, Honda welcomed eight specialist automotive journalists who, following a technical presentation in the clubhouse, were offered the chance to test drive the cars on the circuit. Journalist were also invited to experience the cars on the road, by means of a carefully selected route which incorporated a variety of road types. Marshals and medical staff were on hand throughout to ensure the safety of the drivers.
Honda UK were delighted with the event. Emma Butler, Honda UK’s Events Section Manager, commented: “Thank you Cube Management! A great venue to launch the 2020 Civic Type R GT, and Civic Type R Limited Edition. The track ticked all boxes for what we wanted to achieve, and the local road routes were perfect for showing off the car in multiple scenarios, taking in a solid mix of A roads, B roads and motorways. Thanks again!”
About Great Tew Circuit
Nestled within the stunning Cotswolds countryside, Great Tew Circuit is the perfect venue for a range of motoring, cycling and other active sporting experiences. With its purpose-built racetrack, and a range of circuit layouts available including the test track featured on Amazon’s The Grand Tour with Jeremy Clarkson, James May and Richard Hammond, the venue is ideally suitable for a variety of exciting high speed activities.
Boasting excellent club house facilities and ample parking, within beautiful and private surroundings, Great Tew Circuit is a perfect location for press launches, promotional events and private or corporate functions, as well as festivals, mass participation events, commercial filming and photographic shoots.
Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.