GREAT BRITAIN SAIL GP

Cube Brings Its Sustainable Eco-Friendly Merchandise Unit To Great Britain Sail GP

For the Great Britain Sail Grand Prix, held during the weekend of 17th and 18th July 2021, Cube installed a fully branded popup retail unit in the centre of Plymouth. The unit, located and installed in Plymouth High Street, was a Cube new-to-market bespoke unit, with full roller shutter, branding and shop fit – a complete one stop fan shop solution. Despite restricted access, the city centre was closed for set up during the night, Cube deployed a new Continest unit, an award-winning, market leading, foldable and eco-friendly container merchandise solution, in line with Sail GP’s sustainable credentials.

Continest units are a great solution for any event or venue looking for a pop up retail solution which can be fully branded, fully customised and is designed to help meet sustainability targets due to their foldable container technology.

Initially intended to house both ticket and merchandise sales, the unit’s branding and interior fitting was changed at the last minute to a full 100% merchandise solution, due to all the tickets to the event having been sold in advance.

Sail GP merch unit

About Sail GP

Powered by Nature™, Sail GP is an adrenaline-fueled race with eight teams going head-to-head in iconic venues across the globe for a winner-takes-all $1 million prize.

Sheer emotion, state-of-the-art technology and incredible drama unfolds as elite athletes fly cutting-edge wingsailed catamarans in thrilling close-to-shore races.

The Great Britain Sail Grand Prix in Plymouth saw Australia win the race, beating France and the United States in the winner-takes-all Final on Plymouth Sound.

Sail GP
Sail GP merch unit

Part of the Cube International group, Cube Management is a visionary and original sports event management company providing innovative and award-winning services to global, national and local sporting events.