F1 BRITISH GRAND PRIX
F1 Fan Store Structure and Management
We’re delighted to have been involved in the launch and sale of the exclusive F1 branded product range by Fanatics Inc.
The new merchandise range was launched at Silverstone, at the F1 British Grand Prix in July 2017, in a 20 x 25 m fully branded tented structure. Cube Management was on hand to project management the build and fit out of the structure through its highly experienced events team.
Consistency is key when it comes to building brand awareness – and that means that the design of the interior matters just as much as the attention-grabbing facade of the exterior.
The large, fully branded, structure was built in just three days, after which the Fanatics team took over the interior and stage-managed the display of the newly acquired, highly sought after, new F1 stock. The size and flexibility of the structure provided Fanatics with the perfect environment to create the foot traffic they needed.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.