EURO2020

Cube brings Sustainable Portable Fan Shops to Venues across Europe for EURO2020

For EURO2020, we were responsible for the installation of the event’s official fan shops and installed Continest CN20s, the world’s most sustainable portable building solution, at multiple venues across Europe. Venues included London, Rome, Amsterdam, Munich and Bucharest. 

The fully branded retail units were utilised to sell the official EURO2020 and competing nations merchandise to thousands of spectators and fans.

Postponed for a year, due to the coronavirus, the event was held across 11 European stadia, one of the first multi venue events held since the start of the global pandemic.

Contracted by EURO2020’s official merchandise partner, Fanatics, our on-event team, known for its logistical and operational expertise, installed 16 Continest CN20 units at multiple European venues in less than a week.

SCOPE OF WORK

  • Sustainable transportation of Continest CN20 units
  • Installation of 16 retail fan shops
  • Multiple venues across Europe
  • Full internal shop fit
  • Dedicated EURO2020 fan shop branding
euro2020 fan store shop fit
euro2020 fan store munich stadium

Revolutionizing the sports event industry, Continest foldable containers are a market-leading and award-winning ecofriendly portable accommodation solution. The units have won many plaudits from around the globe and have been specifically designed to enable quick and easy transportation, installation and relocation, due to the units’ patented and innovative foldable container technology.

Transportation of the units, and the accompanying equipment, to each venue is therefore possible on just one truck, which brings huge savings on road haulage costs and carbon emissions, compared to the use of traditional, fix-framed retail buildings.

The foldable units were built onsite at each location and included custom-made secure roller shutters, designed by Cube’s inhouse team, and dedicated tournament branding. Internally, each shop was fully fitted with shop fittings, branding, counters and display shelving.

As seen here at the Euros, Cube’s Continest container units are a great solution for any event or venue looking for a temporary facility solution that helps meet an event’s sustainability targets.

euro2020 merchandise
euro2020 fan store wembley

Part of the Cube International group, Cube Management is a visionary and original sports event management company providing innovative and award-winning services to global, national and local sporting events.