The British Grand Prix Benefits From Cube’s Multi-Functional Services

For the British Grand Prix at Silverstone, held on 17th and 18th July 2021, the Cube International group provided a variety of services and products, including:

  • A VIP shopping experience for Aston Martin Cognizant F1 team’s fans and guests
  • An online POS for fans wishing to place online orders to purchase items not in stock at the event
  • A boutique modular pop up shop at Aston Martin F1’s HQ, for fans and VIPs looking to purchase the latest Aston Martin F1 apparel
  • 400 Tensile Barriers for Silverstone Circuit
  • Covid Admin Facilities for staff at Silverstone’s hospitality & catering company, Do & Co
  • A portable modular cap stand unit for Silverstone’s official merchandiser, Stichd

As an all-encompassing global sports business providing holistic solutions for many major sports events, the Cube International group offers a complete end to end service, from initial concepts and designs to ecommerce and on event retail expertise. The Cube group’s collaboration at the British Grand Prix, included:

  • Cube Partnership, the sports retail experts and Official E-Commerce Partner of Aston Martin F1
  • Cube Modular, the group’s innovative modular building provider and exclusive international sporting events rights holder of Continest containers
  • Cube Management, the group’s world-renowned event management and event services company


Sail GP

Part of the Cube International group, Cube Management is a visionary and original sports event management company providing innovative and award-winning services to global, national and local sporting events.