The British Grand Prix Benefits From Cube’s Multi-Functional Services

For the British Grand Prix at Silverstone, held on 17th and 18th July 2021, the Cube International group provided a variety of services and products, including:

  • A VIP shopping experience for Aston Martin Cognizant F1 team’s fans and guests
  • An online POS for fans wishing to place online orders to purchase items not in stock at the event
  • A boutique modular pop up shop at Aston Martin F1’s HQ, for fans and VIPs looking to purchase the latest Aston Martin F1 apparel
  • 400 Tensile Barriers for Silverstone Circuit
  • Covid Admin Facilities for staff at Silverstone’s hospitality & catering company, Do & Co
  • A portable modular cap stand unit for Silverstone’s official merchandiser, Stichd

As an all-encompassing global sports business providing holistic solutions for many major sports events, the Cube International group offers a complete end to end service, from initial concepts and designs to ecommerce and on event retail expertise. The Cube group’s collaboration at the British Grand Prix, included:

  • Cube Partnership, the sports retail experts and Official E-Commerce Partner of Aston Martin F1
  • Cube Modular, the group’s innovative modular building provider and exclusive international sporting events rights holder of Continest containers
  • Cube Management, the group’s world-renowned event management and event services company


Sail GP

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.