ANDALUCIA VALDERRAMA MASTERS
Cube provides retail solution for European Tour golf event in Spain
When Fanatics International asked Cube to provide a retail solution at one of golf’s top European Tour events, the Andalucía Valderrama Masters, we were delighted to assist. Despite the very short notice given – only a week before the event – Cube found time in its busy autumn schedule and upheld its ‘nothing is impossible’ motto.
Cube was asked to supply an event merchandise unit, set up shop in the Valderrama Masters fan village and sell its merchandise for the duration of the tournament. Once the event was finished, Cube was asked to bring the merchandise back to the UK.
WHAT WE DID
Cube took the Eurostar from London to Paris and, after a short taxi ride, picked up a mobile event merchandise shop from its previous deployment at the Ryder Cup earlier in the month. Arriving at ‘Le Course National’ golf course, Cube then drove the unit, a two-day journey, to southern Spain where the European Tour golf event was being held.
The merchandise unit was positioned in a prominent position within the Valderrama Masters fan village and subsequently branded with high impact European Tour branding. We then worked on getting the mobile shop ready for its first day of trading: preparing the event merchandise for sale, setting up the tills and creating an eye-catching, promotional back wall display.
Throughout the five-day event, Cube managed the match-day sales, ensuring the merchandise was prominently displayed, creating promotions and offering its client a full and immersive collaborative service.
ABOUT THE ANDALUCIA VALDERRAMA MASTERS
The Andalucía Valderrama Masters is known as one of the best golf tournaments in Europe. The 2018 staging of the event was at the Valderrama Golf Course. In 2019 it will return to its original course: the Real Club Valderrama. Both are located in the resort of Sotogrande, San Roque in the Andalucía region of southern Spain, only a few miles from Gibraltar.
Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.