Cube debuts new F1 Merchandise Store for Fanatics at Silverstone
Debut of the Fanatics F1 Temporary Structure at the British Grand Prix
Cube Management was recruited by Fanatics International to project manage the procurement and installation of a 20m x 25m temporary structure at the British Grand Prix. Silverstone is the first venture for Fanatics into the world of F1 and by using the services of event specialists Cube, the company ensured their on site presence was in line with internal and external expectations.
The Cube team managed the full process from site reconnaissance, structure build, internal fit out, power, air conditioning, electrics and branding. This included liaising with FOM to secure the best location and on site support.
In addition to the main 25m F1 temporary structure, Fanatics utilised a 6m container shop in a satellite area, which Cube also managed.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.