Focus On…UEFA European Under-21 Championship

20 Apr 2019

The UEFA European Under-21 Championship is a football competition for men organised by the sport’s European governing body, UEFA. The tournament is held every two years and enjoys worldwide acclaim, offering an exciting glimpse into the football stars of tomorrow.

The tournament serves as a European qualifier for the 2020 Olympic football tournament, with the top four teams booking their places in Japan.


DATE: 16-30 June 2019
HOST: Italy
VENUES: Stadio Renato Dall’Ara, Bologna; Stadio Città del Tricolore, Reggio Emilia; Stadio Dino Manuzzi, Cesena; Stadio Nereo Rocco, Trieste; Stadio Friuli, Udine; San Marino Stadium, Serravalle.
OUR SERVICES: Event Retail, Merchandising, Branding

Group A: Italy, Spain, Poland, Belgium
Group B: Germany, Denmark, Serbia, Austria
Group C: England, France, Romania, Croatia

The four sides in each group face each other in a round-robin format, with the three group winners as well as the best runner-up, advancing to the semi-finals. It then becomes a knockout competition.


Current holders: Germany (2017)
Recent winners: Sweden (2015), Spain (2013 & 2011), Germany (2009)
Most successful team: Italy (5 titles: 2004, 2000, 1996, 1994, 1992)


Cube is the appointed on site retailer for the UEFA U21’s finals tournament. The Cube team will be operating a mobile retail operation based on pop-up retail structures that will tour all six venues during the preliminary games, building up to the semi-finals in Bologna and Reggio Emilia and the final in Udine.

On site, we will be installing retail units at each venue, displaying the merchandising and retailing throughout the build up to the start of each match. In line with our ‘open, honest and authentic’ retail delivery model, Cube will operate on an open profit share, ensuring the client receives maximum benefit from Cube’s on-site operation.

In addition to event merchandise, Cube will also manage the tournament programme sales.

Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.

Authentic. Collaborative. Trusted.