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Excitement Builds For British Grand Prix at F1 London Live Event

7 Apr 2017

Cube gets fans ready for Silverstone with F1 London Live Event Official Shop.

f1 london live central london

Cube Management was the appointed agency to manage the delivery, set up and branding of the London F1 Live official merchandise shop in Trafalgar Square. Implemented under very tight security restrictions and with a block out on any media or promotional activity prior to ten o’clock on the day of the event, the #F1LondonLive programme delivered an amazing central London atmosphere with F1 celebrities, a live concert and an opportunity for fans to see the current F1 teams parading their cars around the streets of Trafalgar Square and Whitehall.

The official F1 retail store was located in the shadow of Nelson’s Column, in the middle of Trafalgar Square, which provided a fabulous back drop for the day’s events. The cars were on show in a specially erected promotional ‘pit garage’, the nearby streets of London were shut whilst current F1 drivers raced around a specially created circuit and live music was provided from chart topping artists, including Little Mix and Bastille. An amazing closing performance from the Kaiser Chiefs in the evening made this whole unique event a very special day to remember.

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