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Cube partners with the World Transplant Games

2019 summer world transplant games
Cube is delighted to be a partner of the World Transplant Games Federation (WTGF) to deliver a full merchandise and on-event retail solution for the 2019 Summer World Transplant Games. The Games will be held in the UK at Newcastle Gateshead on 17-24 August.

Established in 1978, the World Transplant Games Federation is a worldwide organisation, with representation from over 60 countries, that celebrates successful transplantation and the gift of life through unique and inspiring events: the Summer and Winter World Transplant Games.

Recognised by the International Olympic Committee, the Games’ principle aim is to raise public awareness of the importance, and benefits, of organ donation and to demonstrate that health and fitness can be achieved post-transplant. The WTGF actively promotes the benefits of sport at all levels and offers the Games as a motivational goal for transplant recipients to strive towards full rehabilitation through exercise, camaraderie and healthy living.

Cube will be creating an inspiring range of merchandise to be sold both on-line and on-event. Specialising in this style of event, Cube offers the rights holders considerable control over the on-event retail operation, allowing them to balance customer service and access against their return. Cube’s innovative business model ensures the rights holders reap the majority of reward.

Once the merchandise range has been produced, we will operate the e-commerce site, providing competitors and their supporters the opportunity to buy in advance of the Games.

On-event, we will be using a range of retail units, including our mainstream Event Retail Units at the main venues, our Retail Walls in the team hotel and our Mobile Units for the smaller venues.

Andy Moss, Cube’s MD said: “We are honoured to be involved in such a unique and inspiring event. Having worked with Special Olympics GB at their Summer Olympic Games in Sheffield in 2017, it was both exhilarating and moving to see each athlete thrive during their individual sporting performances.

The World Transplant Games will, no doubt, be an equally wonderful occasion – bringing together the athletes, donors, their families, health professionals, researchers and carers for an exciting sporting, cultural and social programme. We are just thrilled to be part of it.”

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