Cube heads to Manchester for the British Cycling National Track Championships

24 Jan 2020

Cube is currently working with British Cycling to explore the retail opportunities surrounding UK cycling events. The first trial was held at the World Track event in Glasgow in November last year.

This weekend our team will be in action again, this time in Manchester at the HSBC UK National Cycling Centre, home of the Great Britain Cycling Team, where the National Track Championships will be held.

With the iconic red, white and blue national jerseys at stake, the racing will be spectacular as Britain’s emerging generation of talented riders take on established members of the Great Britain Cycling Team for the honour of being crowned National Champion.

Cube will be supplying, installing and operating a 7m retail unit in Manchester, working in unison with British Cycling, Kalas and the venue. Cube has designed, produced and will retail a bespoke range of event merchandise, based on the event’s Best of British designs. The merchandise will be sold and displayed alongside an extensive range of Kalas technical wear.

The event store will open on Friday evening, 25th January 2019, for the first public races and will operate over the weekend, closing on Sunday evening.

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.