Cube Delivers Event Retail Structures to German Football Federation
Cube Management, event merchandise and retail unit specialists, were delighted to provide a temporary retail solution for client Fanatics at the Volkswagen Arena in Wolfsburg recently. Whilst two new shop units are currently under construction for the German Football Federation (DFB), an interim retail solution was sought for their German team’s international friendly against Serbia last week.
Cube deployed two of its container retail units to support the event whilst the new shops are being produced. Each container unit, measuring 6m x 2.4m, was modified to comply with Germany’s strict fire rating regulations and fully liveried and branded in the distinctive colour and logos of the DFB. The new mobile retail stores are due to make their debut for DFB in Berlin at the end of May.
As well as design and supply of the units, the Cube team also constructed a temporary retail shop, including fit-out, branding and retail equipment, alongside the DFB Fan Club marquee. Initially briefed to be 5m x 5m in size, Cube’s on-site team, renowned for their versatility and flexibility, was able to adapt the shop lay-out, reducing the shop depth by 2 meters, as per DFB’s last-minute request.
Andy Moss, Cube’s MD, said: “We are delighted to have been able to supply the two containerised retail units for our client as a temporary solution. They form part of our event structures fleet and are designed specifically for this purpose and fast deployment. Our talented on-site team was also able to demonstrate its great versatility when the brief for the Fan Club shop was changed at the last minute. We’re always on hand to help our clients find innovative event solutions, no matter what the time frame, and are excited and very much looking forward to delivering the new retail units to Germany when manufacturing is complete.”
Cube offers a suite of event structures and retail solutions for its clients. We produce and deliver many innovative retail units for well-known events and venues, including a range of large temporary fanstores at F1 Grand Prix’s, bespoke 100m tented structures for the NFL London Games as well as smaller retail display walls for the Rugby Autumn Internationals at Twickenham. We work with some of the best partners in the industry ensuring that what we deliver is superbly constructed, skilfully fitted and expertly presented to optimise our clients’ revenue opportunities.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.