Cube Builds On Success In Music Industry
Following the success of BTS’s sell-out Wembley Stadium concerts, Cube was invited to supply retail structures and fitouts to support both Metallica and Pink on their World Tour UK dates.
Capacity crowds heading for the concerts were greeted by dedicated branded pop up shops in high footfall areas at each stadium. Stocked full of either Metallica or Pink merchandise, eager fans were able to purchase the sought-after items with both efficiency and ease. Tills rang well into the night.
Whether fans are looking for a memento from a gig or for a way to show their musical allegiance, band T’shirts are of considerable importance to both artist and fan. Merchandise is a significant part of any band or musician’s income.
The Licensing Industry Merchandisers’ Association reported that the global music merchandise market (of which T’shirts are a considerable part) was worth $3.1 billion in 2016, up 9.4% from the previous year. In comparison, gross revenue from live music concerts worldwide during 2016 was $4.88 billion, whilst recorded music during the same year totalled $15.7 billion ( source IFPI). Music merchandise is therefore a vital source of income for any musical artist.
Metallica in the UK
Metallica brought their WorldWired Tour to Twickenham Stadium in their only London show of 2019. The heavy metal titans were performing for the 28th time in London, #MetInLondon as it was dubbed on Twitter, playing to an 80,000-capacity crowd. The first time the rock band played in London was in 1984 at the Marquee, with their last being at the O2 in 2017.
Metallica – made up of vocalist/guitarist Hetfield, drummer Lars Ulrich, guitarist Kirk Hammett and bassist Robert Trujillo – have been together for an impressive 38 years and are as energetic as ever. In fact, not long before their London performance, the band took home an impressive and well-deserved two Kerrang! Awards: one for best international act and the other for best international live act.
The fans, known as the ‘Metallica family’, were certainly in for a treat. As has become tradition at all Metallica gigs, the crowd knows the show is about to start when ‘The Ecstasy of Gold’ from ‘The Good, the Bad and the Ugly’ begins to play.
Bringing the audience to life, the band burst onto stage with a glorious, fast-paced rendition of ‘Hardwired’ – the best-selling single from their latest album. Metallica performed 18 songs in total, taken from eight of their albums. And with five screens, a dazzling light display and spectacular pyrotechnics lighting up both the sky and the audience, fans were treated to a stunning performance.
The Metallica family will also have been delighted to find out that each ticket sold for the London leg of their tour helped raise £24k each for both City Harvest London and Magic Breakfast charities in support of their work to feed the hungry in their communities.
Pink in the UK
Pink’s UK leg of her Beautiful Trauma tour was equally stunning.
After over a year on the road, the gymnastically trained showgirl started her UK leg at Cardiff’s Principality Stadium, followed by Glasgow, Liverpool and ending with two nights in London at Wembley Stadium. Making her entrance onto the stage from a giant pink chandelier, the first five minutes were an abundance of dancers, glitter and pyrotechnics – more than most offer in a whole show.
Her concerts were as much rock as they were pop, given that many of her well-known numbers were delivered with a heavy, edgy makeover. And her energy knew no bounds. Each show consisted of many aerial acrobatics and high-energy routines – all that whilst singing live throughout each performance. She also made time to interact with the crowd for a chat, selfies and the receipt of armfuls of gifts.
Triumphant night followed triumphant night – Pink, or P!nk, the first international artist to win the Brits’ Outstanding Contribution to Music Award, enthralled fans with a true superstar performance.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.