umbro williams retail wall

Cube assists Umbro, official merchandiser of Williams Racing, with installation of new retail solution

21 Feb 2022

Cube Management is delighted to assist Umbro, official merchandiser of Williams Racing, with the installation of a new retail solution at their HQ in Oxfordshire.

Currently an area within the facility that showcases many of Williams achievements in motor racing, the area will today be transformed to include a comprehensive retail and merchandise space.

Our in-house design team proposed a retail solution, one which will not only monetise valuable real estate but will also provide the thousands of William Racing fans that visit the facility the opportunity to purchase an item of official merchandise.

The installation team lead by Cube’s project manager, Brad Edwards, has worked very closely with Umbro to ensure its brand values and those of Williams Racing are upheld by delivering a bespoke retail experience. Brad said, “It’s a fantastic project! Working with two iconic brands such as Umbro and Williams Racing provides the team with the opportunity to further broaden our portfolio of work.”

Cube Management continues to work with global brands following collaborations with Fanatics and Legends International to deliver retail solutions for many clients, including UEFA and The European Tour.

Part of the Cube International group, Cube Management is at the forefront of reimagining and redefining how events, brands and businesses connect and engage with their spectators, fans and visitors across the globe.