Bringing RFUs Core Values to the Banwell Cup Junior Rugby Festival
Emphasising Rugby’s Core Values
Cube Management were delighted to be involved in delivering an innovative and engaging new community sport event in partnership with the RFU, Old Mutual Wealth Kids First Rugby and Premiership rugby club Worcester Warriors.
The objective of the Banwell Cup Junior Rugby Festival was to create a celebration of rugby’s unique set of core values; Teamwork, Respect, Enjoyment, Discipline and Sportsmanship. The key stakeholders, including the RFU, wanted to educate young players and parents to the positivity of these values whilst also generating pride in their achievements and to inspire participants to stay active.
As part of the RFU’s child development programme, known as the ‘Kids First Principle’, competitions for younger age groups must refrain from awarding trophies based purely on winning matches. However, the power of sporting passion to inspire individuals is also recognised as a means of creating real behaviour change in participants and the wider community.
Cube, therefore, developed an engaging sporting format for the festival which ensured the Core Values became the ethos of the event. Clubs from across the region and some travelling from nearby Wales all enjoyed over fifty excellent games across three age categories (Under 9s, Under 10s and Under 11s).
The Junior Rugby Festival Format
The sporting format allowed for each team to be assessed for their performance, objectively, by a panel of qualified and experienced referees and coaches, including special guest coach, Premiership team Gloucester’s kicking coach Richard Whincup. The panel awarded Festival Points to teams based on their display of the Core Values shown during matches. Typical observations gaining merit would be sportsmanship shown to an opponent, respecting the referee’s decisions and working well as a team. The panel’s impartial observations then decided the outcome of a Teamwork Trophy for each age group and an overall Core Values Cup, named the Banwell Cup and awarded to the winning club.
Cube worked with partners RFU and Worcester Warriors in addition to the event hosts, Upton Rugby Club to deliver a fun filled event aimed at young players and their families. Off pitch the attractions included music and live MC presenter, bouncy castle, sumo wrestling, a pop-up green screen photo studio and a rugby skills challenge area. Cube also successfully attracted local business support through sponsorship to help finance the event and delivered social media content during the build-up and post event.
This inaugural event attracted over 1,200 people and reached over 20,000 via social media. The feedback from stakeholders, parents and, most importantly the players, was overwhelmingly positive.
We look forward to rolling out similar Core Value Junior Rugby Festival turnkey packages for stake holder partners and clubs in the near future.
Cube Management provides innovative, award-winning, end-to-end services to global, national and local sports events.